While often viewed as a cheaper traffic method, Tier 2 traffic – specifically popunders and push notifications – presents a unique opportunity for marketers. Popunders appear behind a user’s current browser screen, and pop-up messages interrupt the browsing experience with promotions. Knowing the nu

In the ever-evolving landscape of digital advertising, ad fraud poses a significant threat to both advertisers and publishers. This article aims to analyze the complex world of ad fraud by implementing a comparative analysis of various malicious tactics employed by perpetrators. We will investigate